Friday, October 7, 2011

Making the Most of your Owned Music Production Hardware

Let’s face it -- nothing in the music production arm of the music recording industry is cheap. If you were to list out the prices of all music production products and services that are used to make an album, the bottom line would be staggeringly high. From the unnecessarily posh recording studios to the outrageous hourly rates they charge, traditional music recording is not for the stingy.

However, thanks to the improvement in DIY music recording technology over the past twenty years and the accessibility of those qualified to educate on such products and their uses, the music recording playing field is being leveled. Thanks to this great shift, musicians of all kinds (beat makers, producers, instrumentalists) can now justify the cost of recording over a long period of time, whereas before the more you recorded, the more you paid. Not the case today! With products like GRAMMY award winning producer Dallas Austin’s new music production tool Beat Thang, what you get for your money is entirely dependent on how much you use it.

But DIY does not equal cheap. However, these music production suites often make up for their sometimes steep price point in other ways. For instance, Beat Thang comes pre-packaged with assets at no extra cost that a traditional music recording studio could never offer you, like 24/7 technical support from professional producers.

Additionally, I don’t think you’ll ever come across a music recording studio that will give you your money back if you’re not pleased within the first day of recording, like Beat Thang does. Most importantly, a studio will never be able to upgrade the sound of your recording once it’s finished. On home recording tool sets like Beat Thang, you get free software upgrades included for life.

Thanks to the digital connection on this music production device, no software on the Beat Thang will ever be obsolete, so long as its creators continue updating it to align with the progress of other music recording sounds and standards. Instead of having to spend a few hundred dollars an hour to master beats and record samples in the studio and know that the price is fixed, the more you use a product like Beat Thang, the more you’re getting for your money with each and every usage.

As beat makers continue their experimentation with Beat Thang, they’re also learning the ropes of music recording and beat-oriented music production as well, thus controlling their own creative destiny. No squabbling over artistic differences with anyone when using Beat Thang, just your own inner conflict.

Once you start to tally up all the features and see how much you’ll be using any music production device, not to mention learning from it, prices begin to seem more reasonable.

Beat Thang or no, it is important that you seek out information regarding portability, intuitiveness, and capability before purchasing any music production tool. The grade any piece of equipment gets in each of those categories will go a long way in determining if you’ll get your money’s worth.


Resource Box:

Beat Thang is a recently released music recording and production suite, co-designed by GRAMMY award winning producer Dallas Austin and Beat Kangz electronics. To learn more about the music production and music recording capabilities of Beat Thang, go to http://beatthang.com.

Selling Your Beats on Beats Websites

The digital revolution has been kind to some sectors of the music business while horrendously detrimental to others. One highlight in music’s digitization is that DIY music production is more possible now than ever before. Countless beat makers today create professional sounding material in their bedrooms or garages using music production hardware and software available to anyone (Akai MPC 5000, Roland SP-555, Elektron OctaTrack, etc.). Many aspiring and established producers have used these recordings to propel their careers forward. One other product also geared specifically towards beat makers is Beat Kangz’ new mobile music production studio, Beat Thang.

Beat Thang is one of the newest music editing software and hardware combo units to hit the market. Beat Thang is also unprecedentedly easy to use and comes pre-loaded with thousands of professional sounds and loops. As a bonus, there are videos included with any Beat Thang purchase that feature professional producers training you on how to best use Beat Thang. If that wasn’t enough, also included with the purchase of Beat Thang are sample contracts that will go a long way in protecting your creations if/when you sell them.

So say you do create the hottest beat ever known to hip hop (or any other genre for that matter) using Beat Thang or any other product and you want to sell it on a beats website or through a music production library. What to do next?

One option is to upload your track to popular music production libraries like Killer Tracks or Aircraft in the appropriate category. Unlike beats websites that host only one specific type of track, these music production libraries are filled with hundreds of thousands of tracks of all genres, and are where music supervisors in the film and TV world come when looking for stock music to place in their creations.

As most bourgeoning producers will tell you, more money is made through licensing placements in commercials, TV shows, and film than will ever be made selling them to other aspiring rappers through beats websites.

But say you do want to sell beats to aspiring rappers. Well, there are a number of beats websites for that as well, including Beatswagger.com, Budgetbeats.com, Audio-sounds.com, and Soundclick. If you do choose to sell through these or any other beats websites, it’s best to sell them non-exclusively. That way, you’ll be able to sell them to more than one buyer at a time, thus increasing your exposure and your income. Of course, if someone is willing to pay extra for an exclusive track on a beats website, it’s up to you what the price point should be.

Another idea to take into consideration is leasing your Beat Thang tracks on these very same beats websites instead of selling. Some producers suggest leasing non-exclusive tracks for a 6-month period, allowing the purchasing party to use it and shop it to labels as a demo. If any labels are interested, then you can renegotiate for a certain portion of percentage points (commonly referred to as just points).

Stay tuned for more on selling your material through beats websites in future installments of this series!

Resource Box

Using products like Beat Thang, producers of all proficiency levels can create beats and then sell them on beats websites. To learn more about the music production and recording capabilities of Beat Thang, go to http://beatthang.com.

The Benefits of Portable Music Production – Beat Thang

Nearly gone are the days of bands getting lined up in the studio for a recording session and all playing the same song at the same time, hoping that no one messes up. In fact, thanks to the Internet, artists can collaborate with beat makers on a music production without ever being in the same geographical location -- see Haley Williams and BOB’s “Airplane.” However, one thing that hasn’t changed is the need for portability of hardware required for music production.

The tools that producers and beat makers use to make their music productions are expensive, thus it’s harder to generate a profit as a beat maker. An endless list of equipment and/or music editing software is involved, and most programs are not easy to learn. Not to mention, these things are usually stationary, even if only housed in a laptop. Enter accomplished beat maker Dallas Austin’s new, intuitive beat maker and music production tool set, Beat Thang.

Beat Thang re-defines the term portability. Unlike programs designed for beat makers that need to be installed on a computer, Beat Thang lives in its own hardware, and a pretty slick hardware at that.

Disc-like by design, Beat Thang will fit in your bag and even on your lap, should you be out and about when creativity strikes. Want to show off your new creation to a project contributor, manager, or artist? You can bring the beat maker with you to your next meeting instead of your invaluable hard drive or having to worry about email not being secure / unable to send the massive digital file. Beat Thang’s battery is nothing to be worried about either, as it is a four-hour lithium ion rechargeable.

Some other perks that make this portable beat maker’s gadget worth the price point include its recording ability. On top of crafting your music production with the thousands of sounds already installed on the Beat Thang, you can use it to sample your own sounds as well. And because it’s portable, you can bring it to the desired sample sound instead of bringing the sample to you. Think about all of the sounds now available for your samples!

Additionally, this compact music production house is so intuitive that its creators, GRAMMY award winning producers and Beat Kangz electronics, guarantee that you’ll be a bona fide beat maker within the first day of picking up Beat Thang or your money back.

Beat Thang also comes loaded with technical support and video tutorials from professionals in the music production industry, and free software upgrades for life. As demonstrated in multiple promo videos, the machine is so nimble you can use the beat maker while walking.

That being said, it will be interesting to see if the competition can catch up to Beat Thang moving forward.

Resource Box:

Beat Thang is a new beat making and music production suite, co-designed by GRAMMY award winning producer Dallas Austin and Beat Kangz electronics. To learn more Beat Thang,’s music production capabilities for beat makers, go to http://beatthang.com.